Rules through charisma and belief.
You didn't seize power. People handed it to you, weeping with gratitude, in matching outfits. You radiate a warmth that is 40% genuine and 100% load-bearing. It's not a cult, you insist, it has tiers and merch and a very reasonable financial commitment structure. You love-bomb, you gatekeep, you glow. Everyone leaves your presence feeling wonderful and slightly poorer. The compound has excellent branding.
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If it ruined your afternoon, that was the point.